It looks like the organisers at Aintree Racecourse have decided to put their foot down and are considering introducing an Aintree dress code for the 2015 Grand National Festival.
It's no surprise given that Ladies Day has started to suffer from a terrible reputation over the last few years. That coincides with a drop in ticket sales which has seen the day go from a sell-out to only marginally attended and the worst performing day over the course of the festival.
Though it has yet to be revealed whether or not a formal code will be strictly adhered to, organisers hope it will ‘inspire and enthuse' visitors citing the Coco Chanel quote: ‘Dress shabbily and they remember the dress; dress impeccably and they remember the woman', as the inspiration for the rule changes.
John Baker, regional director of the Jockey Club North West, which runs the racecourse, said: “Ladies Day at The Grand National is always one of the most stylish and fabulous days in the racing calendar and we intend to continue encouraging this fantastic array of fashionistas into next year's festival.
“The Style Code is fairly light-hearted but we want racegoers to really embrace it and cement The Crabbie's Grand National Ladies Day 2015 as the best dressed event in the racing calendar.
“We look forward to seeing how men and women, both locally and all around the UK, celebrate their own incredible styles and enjoy this unique and thrilling three-day festival.”
And while there is no doubt that Ladies Day does bring out some rather colourful attire, it's also fair to say that the national press have jumped on highlighting some of the more outrageous outfits. Not only does this unfairly cast a shadow over Ladies Day but it also seeks to discredit many of the women and girls who attend and worse, humiliate them.
In a bid to increase their page views, national publications routinely portray these ladies, who are simply enjoying a day at the races, as fodder for their readers who are all too happy to castigate and abuse them in the comments sections in a disgusting and vile manner.
So maybe Aintree Racecourse should spend more time ensuring these women aren't preyed upon by photographers looking for a big pay day and less time worrying about a Coco Chanel quote.