It's doesn't instantly trip off the tongue but from 2017, the Grand National will be known as the Randox Health Grand National following the signing of a five year deal to sponsor the iconic Aintree race.
The Irish company signed a multi-million pound deal to replace Crabbie's as the sponsor from 2017. The healthcare diagnostics company employs a total of 1,400 people and the firm’s founder and managing director Dr Peter FitzGerald said: “The Randox Health team is extremely pleased to partner the world’s greatest race.
“We care about people’s health, and this is the people’s race.”
Founded in Co Antrim in 1982 by medical scientist and keen horseman Dr Peter Fitzgerald, the medical testing firm is hoping to become a household name and expand on their existing locations with plans by the firm to open a chain of 50 clinics around the UK and Ireland.
With over 300 scientists and engineers, world leading medical universities and research journals, NHS doctors and leading consultant specialists their aim is to push the boundaries of conventional medicine.
With a turnover of around £92m, the company provides health checks from its clinics in Northern Ireland and London and runs a series of health screenings which involve testing urine and blood samples and looking at physical measurements to check for and prevent illness.
Randox exports its diagnostic kits to 145 countries around the world and as the Grand National reaches a global TV audience of around 600 million people, with around nine million live viewers in the UK, the exposure to the brand name will undoubtedly be a positive move for the company.
Under the latest deal, Randox will not only be the new Grand National sponsor but will also be the official healthcare partner of the Jockey Club, which runs many of British Racing's assets.
Dr FitzGerald said the Grand National was a platform to raise awareness of preventatives healthcare.
He said “We see this partnership as a natural fit, as both organisations invest heavily in the future and we aim to use our partnership to promote a positive lifestyle and to bring enjoyment to millions of people.”
He added that Crabbie's sponsorship would be a “hard act to follow”.
“We look forward to rising to the challenge and sharing our vision for Randox Health further once the 2016 Crabbie's Grand National has drawn to a close and our rights for the world's greatest race come into effect.”
John Baker, North West Regional Director for Jockey Club Racecourses, who runs Aintree, said: “I am delighted to welcome Randox Health as our new partner from after the 2016 Crabbie’s Grand National Festival.
“This is an incredibly exciting time to join forces with Randox because they are highly ambitious as a company and share our aspiration to promote the Grand National to the maximum number of people in the years ahead.
“We are already working closely with Randox Health and are excited both about their plans for the future and how they see the role of our partnership within that.
“Their vision, people and operation are very impressive, they love their racing and I am confident they will prove fantastic partners for our crown jewel.”